ORA
An immersive communication device
Role
Product Strategist, User Experience Designer, Data Visualization, UX Researcher, Prototyping
Design Goal
With ORA, we aimed at pushing the boundaries of product design. Drawing on our extensive research and experience, we created an innovative brand and product from scratch in 14 weeks. Our focus on visual and interaction design, combined with an entrepreneurial spirit, allowed us to create a product that stands out.
TouchPoint
ORA device
Mobile Application
Collaborators
Gayatri (Self), Divyanshi
Mentor: Blake Hudelson
Timeline
3 months
Product Vision
How might we make calling experience
more engaging, immersive and life-like,
so that people living miles away can feel
the presence of their loved ones.
What if ...
we could see them more often without traveling miles?
and not just through video calls on a small screen
Context
We have family or friends living away from us, who we can’t see very often
Imagine ...
an experience where reaching out to our loved ones felt so natural and immediate, the distance that separates you would fade away
Introducing ORA
Conversations that feel like real life
We wanted to provide a calling experience where people could feel their loved ones' presence in the same room as them as if people were standing right in front of them.
We propose this device to be controlled by voice commands with additional features accessible through the smartphone application.
Technology
Holograms
Generates holographic imagery of people
Built-in AI
Leverages AI to construct movements and support holographic imagery
Real-time Data Processing
Processes and transfers real-time imagery for a seemless calling experience
Key Experiences
We envisioned this device to integrate a high-resolution camera and a precision projector equipped with depth sensors
Interactive Activities
Dive into interactive session such as board games, karaoke, pictionary and much more with holograms
Revisit Memories
Record your calls on Ora and revisit the entire experience whenever you want
Why I chose to work on this concern?
Being an international student, I felt a roller coaster of emotions from feeling enthusiastic to feeling overwhelmed on moving miles away from my loved ones.
Although video calls connected us, I still felt a huge void by missing my family’s presence.
And so did 90% of students from my college
Let's uncover the magic
Website
Quotes that stuck
from user interviews
Synthesizing User Interviews
Our research indicated that people living away from their loved ones often feel a sense of isolation and anxiety due to the communication gap that exists in their daily lives.
We aim to bring connections to life by making the calling experience seamless and effortless.
Brand Values
Futuristic
Universal
Immersive
Color Scheme
Long-distance couples yearn for quality time together.
They miss sharing experiences such as dinner dates and long heartfelt conversations.
Couples
Students felt a lack of emotional support when they couldn’t see their loved ones around in their daily lives.
International students
They felt disheartened about missing out on special occasions and birthdays.
They could not relive the special conversations and cherish them again sooner.
Families
Identifying pain points
Most people said, seeing the other person's body language makes them feel more comforted and connected
Target Audience
Families
Long-Distance Couples
Friends
Building our Brand
Moodboard
Our brand’s mission is to help people communicate beyond boundaries, by connecting their auras.
We have delivered this experience through portals where auras of people can transcend from one place to another.
Why this device
To fulfil our brand vision of bringing people closer, we designed a device that allows more people to communicate with each other unlike human augmentation products, which are focused on providing value to only those who wear those.
Lo-fi wireframes
Primary Functioning
We designed ORA device to be controlled by voice commands for efficient daily use and calling experience
Additional Functionality
Due to the limitation of screen size and device design, we designed an application to provide additional features to the users
iterations & takeaways
Final Screens
For ORA device
Job Story 1 - Set Up
When I start the ORA device
I want to set it up easily
so that I can begin to use holographic calls
Job Story 2 - Calling
When I call someone
I want to be able to record the conversation
So that I can revisit it later
Job Story 3 - Memories
When I record calls on ORA
I want to revisit them later as memories
so that I can watch the holographic calls anytime
Reimagine Communication
Immerse yourself in a vibrant
3Dimensional calling experiences
Envision a world where people and stories come to life before you
You can talk to them as if they are standing right in front of you
Immersive Calling
A new way of calling where you can see life-like imagery of people in your space
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